Modern day gaming has been
literally upheaving the gaming domain with online gaming, multiplayer gaming, newer
games being launched at fast pace and online currency usage in the games. Each
and every gaming platform has launched their own currency which users need to
accumulate and use to buy items and special powers, cross levels and upgrade
their profile. Gamers can either accumulate the required currency as they
progress in the game or buy this pseudo currency with real money.
Different platforms – Different currencies
With different gaming platforms
available for gamers, different options of currencies are used. Some of the
most famous games popular for launching own currencies are–
- Garena platform
- Google Play Gift Card Codes India
- Facebook game cards
- Candy crush saga
- Farmville
- iTunes gift cards
- Microsoft Xbox points
- World of Warcraft
These cards or points can be
either to buy special features in the games which can help speed up the game
progress. The gaming platforms are aggressively marketing by offering free
currency during sign up, for watching preferred videos, participation in
contests, signing up special newsletters etc. Some of the gaming companies have
reported that the sale of currencies have increased their revenues by manifold
times. Prior to this option, gaming companies had to rely on ads, sale of games
etc. for mainstream revenues.
Popular games and their strategies
To ensure higher sale of one’s
currency, gaming companies resort to aggressive marketing. Widespread
availability is one strategy where interested users of Google play gift card codes India or Facebook game cards can buy them conveniently. They are even sold
in super market chains like Walmart in US and Sainsbury’s in UK. All major
websites selling gaming software and hardware are also selling Garena shells, Facebook credits etc. Garena
shells are a popular currency used on Garena play platform used to buy
rewarding in-game products and services.
Whilst real money can be used
to buy these currencies, they cannot be converted back to money.
Account and transaction maintenance
Apart from just buying and
using the currencies/points, users are also given access to their account to
check balance, top up the Garena Shells
or other currency, check their transactions/uses of currency etc. One of the
key differences is to buy the online currencies directly or buy them through
game cards.
Some of the popular websites
like Google play, Facebook and Apple store sell gift cards with fixed value.
The cards need to be redeemed on their websites or platforms for various
purposes like buy games, music or special features in the games. Since these
platforms deal with more than games, the gift cards are money stores which can
be used as per the convenience and requirement of the user.
The preference of such
currencies is increasing at a rapid pace since all major and minor gaming
platforms are eying the revenue opportunity available in this category. Also,
users are increasing getting accustomed to these currencies or points since the
money outflow is small amounts and helps them to cross the game levels.
